Author Platform 101
Some examples of an established Alternative, Energetic
or Prosperity minded authors platform might include
some or all of the following:
Speaking Schedule – at least 5-15 speaking engagements a year. The more speaking engagements (with as many different venues or different organizations), the larger your platform.
Organization Involvement – leadership in an aligned organization. This means being the owner of your own business, leadership in a large nationwide company, or senior minister/founder of a spiritual organization, or heading up a large non-profit charity, etc. The larger the organization, the larger your platform.
Email addresses – email addresses that are on your specific email list. In our modern, interconnected world, it is important for authors to have their own email list and send out a consistent e-newsletter or other e-materials. As an example, we typically look for authors who have email address lists (of their own) that include a minimum of 2,000 unique contacts. The more email addresses you have, the larger your platform and the greater your initial book sales opportunity.
Other Published Works– this includes newspaper/magazine columns, articles by you – or about you – in newspapers or magazines, etc. It could also include e-articles by or about you, from established internet websites. The more articles, the larger your platform.
Website – an active website maintained by the author or his/her organization. Website traffic can be an indication of an author’s platform – the more “hits” on your website, the larger your platform.